This is Not Outreach!
Are You Confusing Outreach with These Common Activities?
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This has bothered me for a while, and I couldn't really figure out why it bothered me so much. Let me explain what I'm talking about. A Church decides to or comes up with the idea that they want to do some sort of outreach in the community. And so they begin brainstorming. And here are the types of things that they usually come up with.
Let's say there's going to be a local event and they say, Well, we're going to have a booth and we're going to hand out free water to people, or we're going to have a game, spin the wheel type game, and kids can come up and spin the wheel, and there's usually some little prize, a piece of candy or an Oriental trading gift that can be given out. Or, hey, let's get in the parade. Let's have a float in the parade, and we'll put our name on the side of it.
These types of things that the Church decides to do and call them outreach. But there's one problem with that is that these things that they're calling outreach are not really any different than what the local insurance agency is doing to advertise. There's nothing really. It's putting their name on a banner and maybe giving out some tiny little prizes or giving out free water. And I'm not necessarily saying there's anything wrong with giving out free water or being a good neighbor in that sense.
But I do have a problem calling that outreach. That's not outreach. It's advertising, plain and simple. It is putting your name out there, giving out little things so that people know you're there. And I want to tell you that putting your Church logo on a water bottle and giving out water bottles is not real outreach.
It's not meeting needs in the community.
Here's a better idea. Find out a real need in the community. Find out a place where there is a need where people have real, legitimate needs and go meet that need in a strategic and biblical and relational and transformational way. We must go out to meet real needs.
Again, I don't have any problem with advertising. I think you should advertise as a Church, but don't call that outreach be strategic. Find a real need. Find a place where people are actually hurting in the community and go out strategically biblically, relationally and meet the need that's outreach. Listen, if you want to find out how to create a real strategic biblical outreach Ministry, how to do it, how to put it together, how to find the needs that are in the community.
Check out the link below my upcoming Kingdom Compassion course. And if you get on that list, I'll send you a free checklist about the steps and things that you want to look for when you're putting together a Ministry that goes out to meet real needs, it's a great place to get started.
I'm Bruce. Until next time.
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Copyright - Bruce Colbert